The
lady on TV is about to pour into her washer a prominently
displayed brand of detergent when her neighbor stops her, showing
disbelief and consternation. "Surely you wouldn't use that
detergent," she cries.
"But
this is my long-time favorite," the lady protests; "and
I know you have used it for years."
"No
longer," says the know-it-all neighbor. "Now I use NEW
AND IMPROVED detergent (calling the brand name) for whiter whites,
brighter colors, static free, lint reduced, all-temperatures, less
suds-clogging washes." She pauses to get her breath, the
first lady raises her hands in amazement, and the neighbor is
ready to add, "just see how it took the raspberry jelly and
chocolate ice cream out of my little girl's dress!"
Both
women become ecstatic over the NEW AND IMPROVED product (those
words are now shown printed on the corner of the box — flashing
like a Saturday night), and I assume the old product is cast into
the nether world with the dodo bird, soft music, and the
Loxolophodon.
We
have no way of knowing just how or