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 A
suave fellow with a confident look flashes on my TV. He proposes
some “plain talk about Pearl” beer.
Plain
talk is a new idea in TV commer -cials. It appeals to me. I can
not help wondering who “Brand X” is — nor suspecting it is
the market’s worst product. I have had my fill of white
tornadoes, Fresca blizzards, the growls of angry bowl cleaners,
and the dishwashing soap that thinks it is a hand lotion. I feel
nauseated every time the man from Glad saves another marriage
with a plastic sandwich bag. I don’t appreciate having my
intelligence insulted. Oh for just a few plain facts about why a
product is good! I applaud the few companies who offer plain
talk, competitor naming, open comparison commercials.
I
like the same procedures in religion. Beating around the bush
becomes tiresome. Why not “call a spade a spade” — specify
what doctrine or practice you mean. We need not be obnoxious,
but we can be straightforward and frank. People will know what
we believe — and why.
I
even appreciate — after the pain subsides — folks who
bluntly tell me when they disagree or disapprove. “I believe
you are wrong because. . .“ is preferable to pouting, frowns,
and innuendoes. I feel uncomfortable in the presence of people
who are too nice (2) to say what they believe. Plain talk and
plain facts have a healthy and honest. appeal.
But
back at the ranch — and “plain talk about Pearl.” It is
strange for a brewery to want “plain talk” about their
product, but then
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I
discovered they only intended to discuss which brewer
spent the most time and money making beer. I was disappointed; I
hoped for some plain talk about beer.
Why
not talk plain about beer’s effect on the mind? A few years
ago a beer company had a dispute with their trick driver’s
because the employees wanted to drink beer during their lunch
hour. Plain talk now; do you think Pearl would want a truck
driver who drinks on the job? Would Pearl’s promotion man fly
with pilot who is drinking? Would Pearl’s president use a
surgeon who drinks beer before operating? If it does not affect
the thinking, judgement, and reflexes, why object?
Let’s
talk plain about the effects of beer in society. Consider the
hungry and homeless children, the wrecked marriages, the people
in prison, and those who have become useless bums because of
that delicate brew. “We put our money where your mouth is,”
Pearl says. Yes, and then we spend our tax dollars trying to
pick up the pieces.
Remember
the plain talk about beer and man’s spiritual condition. Many
will become drunks because of Pearl. And beer influences men to
do many immoral things while under its influence. “...be not
deceived: neither fornicators,.., nor thieves,.., nor
drunkards,... shall inherit the kingdom of God.” (1 Cor. 6:9,
10). Beer will cause many souls to be lost.
Plain
talk? I doubt they intended to go this far. Joe Fitch.
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